http://www.forbes.com/sites/willburns/2013/05/27/how-xbox-one-will-change-advertising-forever/?utm_campaign=forbestwittersf&utm_source=twitter&utm_medium=social
The main point in the article is to promote the new Xbox, but the writer presents features in this Xbox as revolution in home entertainment while all these features have been presented in a number of electronic products such as some TVs and Apple TV. He starts with the recognition feature that can recognize your voice in order to say commands to the TV rather than use remote control, but this feature has been built in many TVs like Samsung smart TV, which gives a viewer the ability to control the TV by his voice. Secondly, he adds multi-task as another feature that also has been built in the Samsung smart TV. The third mentioned feature is that showing some information about a TV show while showing, but this feature is existing in some apps in Apple TV, which gives the user more options by offering more diverse apps in this area. In the next section, he presents the direct response feature in ads, but he doesn't say it only works with ads from Microsoft and it doesn't work with ads from cable channels. Therefore, the viewer can not use this feature while watching the cable TV. The next feature is stop and shop, but this feature is a kind of imagination, fantasy or science fiction and it will not be used in the near future unless it has support from the TV channels in providing all the brands names. In sum, the writer can promote what the new Xbox features but he must not overstate what he promotes so that the promotion can be believable.
The main point in the article is to promote the new Xbox, but the writer presents features in this Xbox as revolution in home entertainment while all these features have been presented in a number of electronic products such as some TVs and Apple TV. He starts with the recognition feature that can recognize your voice in order to say commands to the TV rather than use remote control, but this feature has been built in many TVs like Samsung smart TV, which gives a viewer the ability to control the TV by his voice. Secondly, he adds multi-task as another feature that also has been built in the Samsung smart TV. The third mentioned feature is that showing some information about a TV show while showing, but this feature is existing in some apps in Apple TV, which gives the user more options by offering more diverse apps in this area. In the next section, he presents the direct response feature in ads, but he doesn't say it only works with ads from Microsoft and it doesn't work with ads from cable channels. Therefore, the viewer can not use this feature while watching the cable TV. The next feature is stop and shop, but this feature is a kind of imagination, fantasy or science fiction and it will not be used in the near future unless it has support from the TV channels in providing all the brands names. In sum, the writer can promote what the new Xbox features but he must not overstate what he promotes so that the promotion can be believable.
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